Twenty leading European travel agents and journalists expressed their confidence in the Boutique Hotels Certified Members of the Community the Boutique Hotel Program of the Hellenic Chamber of Hotels during the 4th Annual B2B Boutique Hotel Forum. This event, held in Athens on Friday, March 28, provided a valuable platform for networking and business opportunities through a series of B2B meetings.
An initiative of the Boutique Hotel Program of the Hellenic Chamber of Hotels, the forum continues to grow in participation each year. Once again, it enabled program members to connect with top tourism professionals from Europe and Greece, strengthening their networking and business prospects.
With the central theme “Meet, Share, Grow,” this well-established event brought together program members with travel agents and international media journalists who shape modern tourism trends. Through pre-arranged B2B meetings at the forum, participating hotels showcased their distinctive hospitality offerings, built new professional relationships, and enhanced their visibility in international markets. To facilitate these interactions, a dedicated digital platform was activated, enabling more than 450 in-person professional meetings.
At the event’s opening, guest speakers addressed key industry topics, including “Tools and Practices for Effective Hotel Promotion,” “CRM Marketing for Hotels,” and “Human Resource Management in Tourism Enterprises.” The presentations featured contributions from Mr. Giannis Angelakis, founder of Engage Media, Mr. Konstantinos Skianis and Ms. Alexandra Lavda from Mediacube, as well as Dr. Theodoros Stavrinoudis, professor at the University of the Aegean and director of the iTED Lab.
In his welcoming remarks, Mr. Alexandros Vassilikos, President of the Hellenic Chamber of Hotels, reaffirmed the Chamber’s commitment to supporting the Boutique Hotel community, which showcases Greek hospitality at its best and contributes to sustainable tourism development.
Ms. Aimilia Vlami, scientific coordinator of the Boutique Hotel Program, highlighted the benefits and privileges enjoyed by community members, emphasizing the Chamber’s role in promoting small hotels with unique personality and identity.
The experience concluded on Saturday, March 29, with a cultural and gastronomic tour of Athens. Participants enjoyed an interactive treasure hunt through the picturesque alleys of Plaka, organized by Narratologies. Using its award-winning app and Game
Masters, attendees discovered the city’s hidden secrets, explored the myth of Athena and Poseidon, and savored authentic local delicacies. The tour continued with a visit to the Acropolis Museum, where guests admired its unique exhibits, before ending the day with a delightful Greek cuisine dining experience overlooking the Temple of Olympian Zeus. This cultural experience was supported by the Athens, Attica & Argosaronic Hotel Association.
The undeniable success of the 4th B2B Boutique Hotel Forum underscores the event’s growing significance and the vital role of professional networking in the development of Boutique Hotels.
