From the iconic stone of Syrrako ( Old School Boutique Hotel ) villages of Zagori ( Aberratio Boutique Hotel , Kôres Hotel Boutique and & Spa, Melina’s Boutique Hotel, Its Kale Boutique Hotel, La Suite Boutique Hotel ) with their historic bridges and cobbled streets, to the mountain town of Metsovo (Archontiko Metsovou Boutique Hotel,Katogi Averoff Hotel & Winery, Pirrion Boutique Hotel ) and the historic lakeside city of Ioannina (SAZ Boutique Hotel ,LakeSpirit Boutique Hotel & Spa ) to the colorful seaside town of Preveza ( Aktaia Boutique Hotel) and the turquoise bays of Sivota ( Prima Vista Boutique Hotel & Spa), Epirus offers an extraordinary diversity of landscapes. Deep gorges, rivers, forests and picturesque villages create the perfect setting for exploration and relaxation.

The region is also known for its rich cultural identity and culinary heritage. Traditional pies, local cheeses and recipes passed down through generations are an essential part of the travel experience. Throughout the villages and towns of Epirus, visitors can discover local culture in traditional tavernas, small cafés and community festivals that celebrate the region’s enduring traditions.

Within this remarkable landscape, boutique hotels offer a distinctive way to experience the region. Traditional stone guesthouses, elegant countryside retreats and stylish seaside hotels combine local character with comfort and refined hospitality.

Epirus is a destination that reveals itself gradually to the traveler. Every road, village and landscape offers a new perspective and a new experience. Staying at one of the region’s boutique hotels adds another layer to the journey, allowing visitors to connect with the place, its culture and its warm hospitality in a truly memorable way.

Discover the boutique hotels of Epirus and plan your next unique escape: Epirus

On Wednesday, June 12, the program organized a familiarization trip to Hydra, supported by the island’s Hotel Association. Influencers and content creators, recognized for their role in promoting tourism destinations, explored Hydra’s offerings and produced high-quality digital content inspired by the island’s charm.

On Thursday, June 13, the Boutique Hotel hosted a B2B event titled “Networking with Digital Content Creators: Be Inspired, Learn, Grow Your Business” at the Grande Bretagne Hotel in Athens. This event provided an exceptional platform for over 200 member hotels to engage with top digital content creators from Belgium, France, Serbia, Germany, the UK, Hungary, and Greece. Attendees were motivated by content creation practices tailored for social media platforms including Facebook, Instagram, TikTok, and YouTube.

This pioneering program by the Hellenic Chamber of Hotels has shaped a vibrant community that brings together small, unique hotels—not only as certified members, but also as dedicated ambassadors of authentic Greek hospitality. The message “Love to Host You” reflects the commitment of every member of the community to offer experiences that truly resonate with guests and touch their hearts.

As the President of the Hellenic Chamber of Hotels, Mr. Alexandros Vassilikos, points out:
“The development of the Boutique Hotel Program represents both a guarantee of quality and a powerful tool for extroversion. The community of certified boutique hotels acts as a driver for a more sustainable hospitality sector, one that respects the authenticity of the guest experience. In a rapidly changing world, quality and trust are the keys to success for sustainable tourism. The Boutique Hotel Program supports this journey by building a relationship of trust between visitors and the tourism market”.

A Community that Connects and Inspires

At the heart of the Boutique Hotel Community lies collaboration and mutual support among its members, fostering networking and partnerships. The community encourages the exchange of knowledge, experiences, and ideas, creating valuable opportunities for growth.

A great example is the B2B Forum “Networking with digital content creators. Be inspired. Learn. Grow your Business,” which took place on June 13, 2024. During the event, members of the community had the opportunity to connect with leading opinion leaders and travel professionals from the European and international markets, strengthening their professional development. At the same time, participation in leading exhibitions such as XENIA further enhances the visibility of boutique hotels and reinforces the outward-looking strategy of the Program, supporting the promotion of the diversified tourism product that Greece seeks to showcase.

A Community that Offers Exclusive Benefits to its Members

The Boutique Hotel Program provides its members with a wide range of benefits, including continuous opportunities for promotion, information, and professional development. Members enjoy exclusive access to specialized seminars, such as the interactive workshop “Boutique Hotel welcomes AI,” organized by the Program on November 25. These initiatives equip hoteliers with new knowledge and skills, enabling them to upgrade their services while remaining competitive and innovative in the hospitality sector. At the same time, the Program’s modern approach to promotion through social media and the online portal www.boutique-hotel.gr strengthens the public presence of each member hotel. By leveraging digital campaigns, video marketing, and familiarization trips (fam trips), the Program enhances the visibility of Greek boutique hotels and presents a distinctive image of authentic Greek hospitality to global audiences.

A Community in Continuous Growth

The Boutique Hotel Community continues to evolve. From education and networking to international outreach and promotion, the community of boutique hotels is opening new paths and creating new opportunities for its members—while keeping the spirit of authentic hospitality alive.

The Hellenic Chamber of Hotels  (HCH) presented  to the media  the new brand identity and slogan  of its  “Boutique Hotel” certification program in a dedicated media event held on the 14th of February. Under the overarching theme of “Love to host you” the HCH unveiled the new communication identity, marking the commencement of a dynamic phase in expanding its program counting today more than 200 certified hotels across the country.

The event, showcasing the strategy and creative essence behind the rejuvenation of the Boutique Hotel brand, took place at “Amalias 36” the Historical Lykiardopoulos Mansion in Athens. Noteworthy attendees included representatives from the media and hotels – Members of the Boutique Hotel program.

Highlighting the “Boutique Hotel” as the official certification seal of small hotels distinguished by unparalleled aesthetics and innovative services, the HCH representatives emphasized its position as the Greece’s premier community of exclusive hotels. The presentation underscored the program’s remarkable growth, boasting over 200 members, prompting the need for a new communication strategy targeting both domestic and international tourist markets. This strategy aims to enhance benefits and visibility for hoteliers, underscoring the significance of certification as a key criterion for modern travelers seeking a high-quality and unique tourist experience.

The Boutique Hotel program, managed by the HCH, offers a comprehensive package, including a certification process and privileges for its members. These privileges range from the possibility of upgrading to a star category and development opportunities through professional contacts (B2B forum) to organized participation in international tourism exhibitions, advertising campaigns, visibility in online portals and social media, as well as participation in specialized workshops.

Aligned with the communication strategy of the Hellenic Chamber of Hotels, which centers on fostering a sense of community among Boutique Hotels members, a big family that reacts, shares experiences, and communicates, Mr. Marios Linakis, head of Sputnik Design Team | Linakis Digital, drew inspiration from the Greek tradition of hospitality. He presented the new communication identity, emphasizing that hospitality in Greece is not just a practice but a tradition, an act of generosity ingrained in the soul of the people—a warmth reflected in their smiles and authentic welcomes. He noted, “When you fall in love, the bond is deep and strong”.

The program’s new logo, featuring the initial B, forms a heart with a warm Greek welcome that transcends borders, symbolizing hospitality that travels around the world.

The program’s Executives, Ms. Christina Tetradis, Vice President of the HCH, Ms. Aimilia Vlami, Scientific Manager of the Program, and Ms. Maria Tzannou, Marketing Consultant of the Program, set the tone for upcoming events, highlighting the imminent return of the B2B Forum with a revamped concept, post the years affected by the COVID-19 pandemic.

President of HCH, Mr. Alexandros Vassilikos, affirmed, “The significant increase in Program Members validates the Chamber’s strategy and vision to support and spotlight businesses offering upgraded and quality services in a market seeking a diversified tourism product. Greek hotels are now asserting themselves against internationally renowned brands, and in collaboration with the Ministry of Tourism and the GNTO, we will promptly initiate organized and targeted actions to promote our members’ community in international tourist markets”.