About
Boutique Hotel.
Greece’s premier community of of small hotels with distinctive personality.
The Boutique Hotel Certification Program is an innovative initiative by the Hellenic Chamber of Hotels, structured with a clear mission: to highlight and support small hotels that invest in delivering a truly unique guest experience.
The program
A Program Transforming the Landscape of Small Hotels in Greece
The term “boutique” is no longer limited to design alone. It represents a complete hospitality philosophy — an attitude, an experience, a way of life.
At the heart of this approach, the Program defines, protects, and promotes hotels with a distinctive personality, refined aesthetics, and innovative services.
The HCH “Boutique Hotel” certification is the only nationally recognized quality certification in Greece, ensuring that a hotel meets specific and strict criteria.
As the President of the Hellenic Chamber of Hotels, Alexandros Vassilikos, states:
“The development of the Boutique Hotel Program is both a guarantee of quality and a tool for extroversion. The community of certified boutique hotels acts as a growth driver for more sustainable hospitality, with respect for the authenticity of the experience. In a rapidly changing world, quality and trust are the keys to success for sustainable tourism”.
An Inspiring Community of Boutique Hotels
The Program is not simply a certification or a directory. The community of certified Boutique Hotels now includes more than 280 Members across Greece, inspiring travelers to explore authentic destinations.
“Love to Host You” | Communication Campaign
The message “Love to Host You” expresses the core essence of the Program. It is not just a promotional campaign, but a declaration of identity — highlighting the authenticity of the Greek experience, the power of small-scale and personalized hospitality, and the connection between guests, place, and people.
“Love to Host You” is not a promise. It is an invitation to experience Boutique hospitality and to discover a Community that transforms every stay into artful, memorable experiences guests long to relive.
Discover our certified Members and begin your journey of discovery.
The Certification
The Program is not just a certification. It is a living ecosystem of creativity, quality, and modern entrepreneurship — a dynamic organism that evolves, educates, and grows.
The HCH “Boutique Hotel” certification is the only nationally recognized quality certification in Greece, ensuring that a hotel meets specific and strict criteria:
- Classified as 3-star category or higher
- Maximum capacity of 60 rooms (+5% in exceptional cases)
- Distinctive design concept
- High level of amenities and personalized services
- Overall aesthetic consistency and differentiation
The inclusion process is based on a reliable evaluation system that guarantees the maintenance of high standards.
Be Boutique
Become Part of the Boutique Hotel Community
“Be Boutique” is more than a message — it is an invitation to join a vibrant community that shares a common vision, distinctive aesthetics, and meaningful collaboration.
Member Privileges
The certification protects the members from self-proclaimed boutique hotels and establishes a clear, reliable benchmark for the Greek market. It provides institutional recognition of boutique identity as a National Collective Trademark (Ministry of Development).
More Privileges
Participation in the Program offers a comprehensive range of benefits that enhance international visibility and networking opportunities through targeted actions in Networking, Education, Promotion, and Information.
Member benefits include:
- Certification of innovative design and pioneering services
- Participation in the annual B2B Boutique Hotel Forum, specialized workshops, and masterclasses
- Participation in trade fairs, fam trips, and promotional events with international travel bloggers, journalists, and opinion leaders
- Networking opportunities for members to exchange know-how, ideas, and best practices
- Digital campaigns and targeted social media initiatives
- Opportunity to upgrade star classification through a points-based evaluation system (200 points)
- Promotion through the modern digital platform www.boutique-hotel.gr, the gateway to the world of boutique hospitality
Isn’t it time to discover what the Program can offer your hotel?
