There, the Hellenic Chamber of Hotels undertook more than 165 B2B meetings with professionals of the tourism industry.

At the Boutique Hotels kiosk, the hotelier audience was able to gather all the appropriate information pertaining to the seal of certification and the initiation procedure as well as register on the system. The audience was also informed about the reciprocation process and promotion of the HCC’s Boutique Hotels that included television advertising, b2b forum presence, and participation in specialised tourism exhibitions, thematic seminars etc.

Differentiation through the development of boutique hotels is one of the most dominant trends in the hospitality industry and the “Boutique Hotel” seal comprises a recognized sign of quality as well as delineating those hotels that offer a “unique stay experience” to their guests.