Boutique hospitality meets influence: Hydra fam trip in focus

Under the main message “Love to Host You,” the Boutique Hotel Program of the Hellenic Chamber of Hotels hosted 23 distinguished digital content creators in Athens from June 11-13.

On Wednesday, June 12, the program organized a familiarization trip to Hydra, supported by the island’s Hotel Association. Influencers and content creators, recognized for their role in promoting tourism destinations, explored Hydra’s offerings and produced high-quality digital content inspired by the island’s charm.

On Thursday, June 13, the Boutique Hotel hosted a B2B event titled “Networking with Digital Content Creators: Be Inspired, Learn, Grow Your Business” at the Grande Bretagne Hotel in Athens. This event provided an exceptional platform for over 200 member hotels to engage with top digital content creators from Belgium, France, Serbia, Germany, the UK, Hungary, and Greece. Attendees were motivated by content creation practices tailored for social media platforms including Facebook, Instagram, TikTok, and YouTube.