2025. “Be Boutique”: The Boutique Hotel Program at XENIA exhibition
The role of boutique hospitality in modern tourism development—and the opportunities it offers to owners of small hotel units and entrepreneurs to invest in a differentiated, high-quality hospitality product—was highlighted by the Boutique Hotel Program of the Hellenic Chamber of Hotels (HCH) at the international exhibition Xenia 2025, where it participated under the central message “Be Boutique.”
Through the national certification label and a comprehensive program of privileges and benefits, the initiative enhances the prestige and competitiveness of Greek hotels while elevating the overall visitor experience.
During the exhibition, the stand of the Boutique Hotel Program became a key meeting point for hotel professionals, representatives of the State, and members of the Board of Directors of the Hellenic Chamber of Hotels.
The President of the Hellenic Chamber of Hotels and President of HOTREC, Mr. Alexandros Vassilikos, emphasized the Chamber’s ongoing support for the community, noting that: “Boutique hotels showcase Greek hospitality at its best and contribute to sustainable tourism development. The Program is not simply a certification; it is a living ecosystem that brings together creativity, quality, and modern entrepreneurship within the hospitality sector.”
It is also worth noting that the Scientific Director of the Program, Ms. Emilia Vlami, presented the evolution and growth trajectory of the community of certified boutique hotels during the 13th General Assembly of the Hellenic Chamber of Hotels, which now includes more than 280 members.
As she highlighted:
“The concept of boutique is no longer associated only with design; it represents an entire philosophy of hospitality. The Program is not merely a certification, but a network of collaboration and inspiration, with annual initiatives focused on outreach, education, and networking. These actions demonstrate how a small Greek hotel with a unique concept can speak to a global audience.”
As part of the exhibition, the Program also hosted the special thematic event “Be Boutique: The Story Behind the Stay.” Through their presentations, distinguished professionals of the hospitality sector—including Konstantinos Triantafyllis, General Director of MINDHAUS, Nikos Karaflos, owner of Dexamenes Seaside Hotel, Nana Kantsa, Design Consultancy Architect, and Andreas Sfyridis, Visual Storyteller and Hotel Photographer—highlighted the importance of concept, design, and storytelling in shaping the identity and experiential quality of a boutique hotel.
Through all its activities at Xenia 2025, the Boutique Hotel Program community emerged as a shared vision and a vibrant network of collaboration that promotes authenticity, creativity, and modern entrepreneurship. In doing so, it sets new standards for boutique hospitality in Greece and opens new pathways for the future of the Greek hotel industry.
