2024. The Boutique Hotel Community Welcomes Artificial Intelligence

With strong participation from members of the Boutique Hotel Community, the interactive workshop “Boutique Hotel Welcomes AI”, organized by the Boutique Hotel Program of the Hellenic Chamber of Hotels, was recently successfully completed.

The presence of more than 100 boutique hotels from across Greece at the workshop highlighted the commitment of the country’s unique certified community of small hotels—the Boutique Hotel Community—to invest in modern technologies such as Artificial Intelligence (AI). These initiatives aim to enhance service quality and strengthen the competitiveness of the Greek tourism product.

During the workshop, distinguished professionals Thodoris Moulos and Giannis Angelakis presented in detail the benefits of integrating AI into the boutique hotel sector. Their presentations focused on key topics such as optimizing the guest experience through personalized services, increasing bookings through the use of smart tools, strengthening online presence, and effectively managing digital reputation.

At the same time, participants had the opportunity to become familiar with advanced tools, explore examples of best practices, and engage in interactive demonstrations. Through this hands-on approach, they enhanced their knowledge of how innovative technological solutions can be applied within the hospitality industry.

It should be noted that through this event, the Boutique Hotel Program launched a new series of specialized workshops and masterclasses, to which members of the community will have exclusive access. In this way, the Program promotes continuous education and the exchange of ideas—key pillars for the ongoing development of the Boutique Hotel Community.

The President of the Hellenic Chamber of Hotels, Mr. Alexandros Vassilikos, referring to the workshop, stated: “Boutique hotels stand out as models of hospitality that focus on quality, personalized services, and the creation of experiences that meet the evolving expectations of modern travelers. The strong interest and active participation of members in specialized workshops confirm that Greek boutique hotels remain at the forefront, embracing innovations that further enhance quality and uniqueness.”

Finally, it is emphasized that the Hellenic Chamber of Hotels, through the Boutique Hotel Program, continues to actively support the dissemination of innovation and the strengthening of Greek hospitality.